Requestion: What's a cool brand name for a glasses range?
April 2011When you first find out that you need glasses it takes a while to adjust to wearing frames and feeling fresh (good looking) in them, itandrsquo;s especially hard when you are a teenager.
Optical Express has launched today, Friday 8 April 2011, a new online competition for Facebook members, asking them to submit the ideal name for a new teen glasses range.
The author of the winning entry will receive an ipad2, see every Optical Express store stock their glasses range and ensure that teenagers wearing glasses across Britain and Ireland feel tidy (in fashion).
Teenage confidence is a hot topic and the focus of a new TV series on Channel 4. The programmes will concentrate on how they perceive their appearance, how bullying decreases their confidence and how it can have a negative effect on their future lifestyle choices.
Teenage years arenandrsquo;t easy. Wearing glasses in your teenage years isnandrsquo;t easy either. By asking Facebook members to name the new teen glasses range, Optical Express is looking to create a brand that teenagers want to wear.
Mary-Frances Kearney, marketing manager of Optical Express comments: andldquo;We want teenagers to feel comfortable and confident when wearing their glasses. What would a Tinie Tempah or The Saturdays glasses range be called? Any Facebook member can enter the competition to name our new teen glasses range.andrdquo;
Enter the competition here http://www.facebook.com/opticalexpress